Rod Design


The Ethos mantra is to drive the needle of fly rods into the future by searching for innovative and consilient designs. We strive to integrate both classic and modern aesthetics with the highest possible performance available in the industry. Everything is an experiment and a constant work in progress, welcome to the Ethos labs. 


Modern Fly Rods of Today


Modern fly rods are an amazing amusement that arose from the integration of technology with human concepts and biomechanics. Most modern fly rods are the result of a global manufacturing effort. Many companies like to boast that their product is made in the USA; however this is not necessarily the truth as most modern fly rods utilize Portuguese cork that is processed in a factory outside of Europe, components made of USA sourced materials milled in factories across the world, and Japanese carbon fiber rolled into blanks in factories across the world. Ethos strives to be at the intersection of the supply chain when it comes to ethical practices to produce a quality product. Our rods are proudly made on Earth with innovation and global ethics in mind.  


810 - Motu

Coming soon…


The Motu rods are designed for big predators that take big flies and rip line off reels. These rods also excel in high winds or situations where long casts are necessary. The result of this is extending the sport of fly fishing into conditions formerly considered too violent for a fly rod. The Motu is hand made on hand rolled Japanese Toray carbon fiber. Two sizes available soon, 8’10” 400+ gr and 500+ gr.

Introductory price: $500.00 ($620.00 MSRP)

--coming soon


808 - Tradewinds


The 808 tradewinds is a flats rod built to excel in extreme conditions. Constructed of high modulus Toray Carbon, this rod provides anglers the ability to cast tight and powerful loops into stiff winds but also delivers the fly with extreme delicacy. Hand made on hand rolled Japanese Toray carbon fiber. Currently only available in 8'8" 7 wt.; 8 - 9 wt. models available soon. 

Introductory price: $450.00 ($580.00 MSRP)

--Limited availability.


808 - Nomad


The 808 nomad is a flats rod built on blanks designed to excel in clear water flats targeting weary and spooky fish. Constructed of high modulus hand rolled Japanese Toray Carbon fiber blanks with a parabolic taper, this rod provides anglers the ability to make extremely accurate and delicate casts at a variety of distances. This attribute makes this rod perhaps the most practical casting tool in scenarios where fish don’t give you more than one cast at them. The extremely low weight of these rods is remarkable, perhaps the lightest rod in its class (6/7wts weigh less than 2.6 ounces). Available in 6/7 to 8/9 wt.; 8'8" in length. 

Starting price: $450.00

--While supplies last