Rod Design


Ethos is specifically focused on developing the best saltwater fly rod money can buy. The Ethos mantra is to drive the needle of fly rods into the future by searching for innovative and consilient designs. Everything is an experiment and a constant work in progress, welcome to the Ethos labs. 


Modern Fly Rods of Today


Modern fly rods are an amazing amusement that arose from the integration of technology with human concepts and biomechanics. Most modern fly rods are the result of a global manufacturing effort. Many companies like to boast that their product is made in the USA; however this is not necessarily the truth as most modern fly rods utilize Portuguese cork that is processed in a factory outside of Europe, components made of USA sourced materials milled in factories across the world, and Japanese carbon fiber rolled into blanks in factories across the world. Ethos strives to be at the intersection of the supply chain when it comes to ethical practices to produce a quality product. Our rods are proudly made on Earth with innovation and global ethics in mind.  


808 - Oʻio 7wt


The 808 Oʻio (bonefish) was designed and tested thoroughly on the worlds largest bonefish in Hawaiʻi. The objective in designing this rod was to create a rod that had amazing castability in constant high winds while still capable of extreme accuracy and close range delicacy. This was achieved by using high modulus Toray Carbon with a very fast taper design.

Action - fast

Length - 8'8" 

Line wt - 7 wt.

Custom options available. 

Base price: $460.00


808 - Paoʻpao 9wt


The 808 Pʻao pʻao (Golden trevally) was born out of obsession for flats foraging goldies. Designed to deliver accurate long range casts in high winds to present the fly before the fish draws too near and spooks. The rod also has an extreme amount of power in the butt of the rod for lifting the full belly of the fly line out of the water allowing anglers to recast without having to strip the fly line in. This attribute also allows for turning fish and lifting fish out of coral with the drag locked down. Built on hand rolled high modulus Toray Carbon with a very fast taper design.

Action - extra fast

Length - 8'8" 

Line wt - 9 wt.

Custom options available. 

Base price: $475.00

--Available October 2019


808 - Nomad


The 808 nomad is a flats rod built on blanks designed to excel in clear water flats targeting weary and spooky fish. Constructed of high modulus hand rolled Japanese Toray Carbon fiber blanks with a parabolic taper, this rod provides anglers the ability to make extremely accurate and delicate casts at a variety of distances. This attribute makes this rod perhaps the most practical casting tool in scenarios where fish don’t give you more than one cast at them. The extremely low weight of these rods is remarkable, perhaps the lightest rod in its class (6/7wts weigh less than 2.6 ounces). Available in 6/7 to 8/9 wt.; 8'8" in length. 

Starting price: $450.00

--Available while supplies last!!!


810 - Motu

Coming soon…


The Motu rods are designed for big predators that take big flies and rip line off reels. These rods also excel in high winds or situations where long casts are necessary. The result of this is extending the sport of fly fishing into conditions formerly considered too violent for a fly rod. The Motu is hand made on hand rolled Japanese Toray carbon fiber. Two sizes available soon, 8’10” 400+ gr and 500+ gr.

Base price: $500.00

--coming soon